There are many easy and affordable ( practical) ways to market your business digitally. Most people think of Google and Facebook ads when thinking of digital marketing. However, it doesn’t take much effort to be effective.
There aren’t all businesses that can afford to spend $10,000 a month on advertising. That’s especially true for small and new businesses. With a million and one ways to advertise your business online, you don’t have to break the bank.
Please find some of our favorite free digital marketing ideas below!
Create a Google My Business account
Having a profile for your business on Google is considered the most helpful marketing strategy for small and medium companies nowadays, and it’s free too. It will help any customer be able to reach you.
Whether through a contact number you added to your Google business profile, location to visit your business. If your contact number was off, timings, so they know when to see your business, and social media handles to reach you through several communication methods.
To appear higher on the Google page, you must optimize your profile by verifying the ownership of the profile you created. So everything can be done using “Google My business” services.
Create a Facebook page
The most used platform in 2021. We know it is evident for any business to have a profile on Facebook. Yet, some business owners believe there is no need for Facebook Pages or that the platform is ineffective. This is entirely wrong. As a business owner, you must understand that you can never ignore one of the many social media platforms. Facebook remains the most popular and most prominent social media platform to this day. It was reported this year, 2021, that Facebook has around 1.93 billion active users daily.
Create an Instagram Page
If you own a brand, then you must not use your personal Instagram account for your business. You can just choose a username and create an account for your business brand on Instagram in simple steps. Even if you have no content on the history, you are present on the platform and took the username before another person takes it.
Create a Linkedin Page
As a business owner, you have to understand the power of Linkedin. It is the best platform for B2B (Business to Business) marketing. But be aware of the difference between creating a profile and a page. Most businesses make this mistake, which is creating a personal profile for their supposedly business page.
Create a Twitter Page
Some business owners in the middle east assume that Twitter is not used as much as other platforms in the MENA region. Another wrong assumption about social media. It may be true that Twitter usage has fallen among Arab nationals since 2013. However, it is still used by most of the population. So, create a business account on Twitter and leverage the audience on the platform. It will not cost you a Fils and might even allow you to reach more people than on other media you are using.
Create a Pinterest Page
The same mistake some business owners make, which is ignoring one of the several social media platforms. We are not saying advertise on all the platforms, instead just have a presence on all of them. You have to know that when someone searches for a specific topic and posts about that topic on Pinterest, chances are your post will appear to them. Now you know why we are stressing about posting content everywhere on social media.
Create a Youtube Page
Right after Facebook on the list of most used platforms in 2021 comes Youtube. Create a free account on Youtube and post at least one video about your brand. It does not have to be professional and long, but create your presence on the platform.
Create a Tik Tok Page
The platform that is conquering the social media world. Billions of people have switched from other social media platforms to Tik Tok. Which made Instagram, Snapchat, and Youtube copy Tik Tok in its unique form of short clips. The same video you are going to post on Youtube, try to publish it in Tik Tok. Build brand awareness amongst all age groups since it is entirely free.
Create a Facebook Group
A lot of businesses are profiting from their groups on Facebook. They sell, buy, and trade through social media platform groups.
Tag brands on social media
When posting on social media platforms, tag relevant accounts to your business. If you posted about something related to a country, mention them. Likewise, the same thing goes for a specific place; say them. For example, you took your team, had an outing in a particular restaurant, and took a picture as a team. Post the picture and tag that restaurant.
Use Targeted hashtags
Do not just add trending hashtags to your posts. Instead, use trending hashtags related to the post you are publishing. For instance, if you are posting about food, do not add hashtags related to fashion. This will cause your post to be ignored by the people following the hashtags for fashion purposes. Making the Instagram algorithm assume that your post is not worth recommending to other users.
Free and efficient, create an email format and send customized emails to your connections. Whether they will view it or not, at least you tried building awareness for your brand at no cost.
Ask for referrals
Happy customers can be the best thing to ever happen to your business. And since they are satisfied with your product or service, they may recommend your company to their friends, family, or colleagues. But in case they can forget, remind them by politely asking them to tell others about your business and how it met their expectations.
Ask your influencers friends
Request a small favor from your friends, posting about your brand on social media or referring it to their friends and colleagues. The “Influencer” term does not only apply to people with more than 10,000 followers. An influencer is any person who has an impact on another person. So, turn your friends into influencers for your business. They will not refuse to help your business grow and achieve success.
Ask for testimonials and reviews
Testimonials and reviews can tip the scales in favor of purchase (or against it). It’s a good idea to look at other people who have made the same decision and see how things turned out for them if you want to mitigate the risk of a purchase. Video testimonials are equally helpful as written testimonials, and I highly recommend that you get them too.
Look at this example of a short honest testimonial…
“I just wanted to let you guys know that you did a great job and delivered my website on time . Seriously, Golden Click is the best”.
Five star Ratings: ******
It will demonstrate to your clients that you can deliver what you promised.