Four Terms every Marketer should know.
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Advertising is a marketing tactic that aims to influence the behavior of a target audience.
Advertising aims to reach people most likely to be willing to pay for a company’s products or services and attract them to buy. When targeting a specific category of people who are likely to need your product or service and are willing to buy it, you might look at demographic characteristics, such as age, gender, education level, or income level.
By specifying your target audience, you will choose better advertising ways that will reach more of your target customers for less money. For example, you can buy an expensive ad on Sheikh khalifa road, but if your best customers are most active on youtube, you can purchase ads on youtube advertising for way less.
The Influence of Advertising on your Business
Advertising advertises products and services, seeking to entice the audience to buy.
It is a promotional tool that raises consumer awareness about its products and services and furthers business growth. The Internet has transformed the advertising and marketing industry, expanding it from traditional forms of media such as broadcasting and printing to the media.
Businesses are now facing stiff competition from increasing the impact of their advertising to create awareness, sell sales, keep market share and build brand ownership.
PR (Public Relations)
Now, What are Public Relations?
The primary role of PR is to create awareness about your brand/ Company and cultivate relationships with your target audience, Public, Media, and Influential people who will help you promote and maintain your brand awareness.
On the other hand, one of the main Advantages of Public Relations is that it ensures your brand is transferred through the proper channels where your communications will positively influence public perception of your company’s products/services.
You must also consider that your PR should create the full story of your brand through press releases and pitch it to the appropriate communications channels, traditional or/and online media.
Your PR takes care of building relationships with journalists, bloggers and social media commentators in your community. It also involves hosting activities and events that will appeal to your target customers; these should not be limited to lifestyle gatherings and meetups. Engaging activities can be held through your social media channels, too, in the form of fun contests and other events.
In conclusion, “ Public Relation” is to go viral where everybody would see you and talk about you.
Branding is the process of creating an identity for a product. Now you may ask, What’s a brand identity? A brand identity is any element of your brand identity. It includes all the visual features associated with your brands, such as your logo, product packaging design, website design, and even social media graphics.
Let’s take Emirates Airlines, for example, it was created in 1985, and while its brand identity has had some changes over the years, it kept the core characteristics that it started with 36 years ago. The brand’s signature bright red and white colors are instantly identifiable.
The Importance Of Branding In Business
A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is the entire identity of your business. Your brand gives you personality.
Branding has always been a vital part of business, but it may be more critical now than ever before. With social media, consumers get exposed to new brands every day. It can be great for consumers who have plenty of options and can research the best, but it makes it harder for businesses.
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is from who you are, who you want to be, and who people perceive you.
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