Ramadan in 2022 is here. It involves fasting from sunrise to sunset, as well as spending time with family and frequent travel to see loved ones for Muslims. Life in Islamic nations can have a slightly different rhythm than other months of the year, which has an impact on how (and what) consumers purchase online.
What exactly is Ramadan?
Ramadan is the holy month in the Islamic calendar. It recalls the month in which the Prophet Muhammad revealed the Qur’an for the first time. The night the Qur’an was revealed is referred to as Laylat ul-Qadr (‘The Night of Power’).
Muslims use Ramadan to pray, show gratitude, and serve others. Muslims fast between sunrise and sundown during this month. Fasting is supposed to help people develop self-control and empathy for those who are less fortunate. Children, pregnant women, the elderly, persons who are unwell, or those who are travelling are exempted from fasting. Those who fast will eat one meal (known as suhoor) soon before sunrise and another (known as iftar) immediately after dusk.
Muslims celebrate Eid ul-Fitr, a festival that includes visiting family and loved ones, exchanging presents, and feasting, to mark the end of fasting.
What changes in consumer behavior during Ramadan?
Ramadan buying habits are complicated, as people from all over the world use both physical and online channels to buy a wide range of items and services.
We’ve compiled a list of short and practical recommendations to help small business owners and entrepreneurs take advantage of the Holy Month’s unique properties. This list is for you if you’re a small business owner or are in the process of starting one.
In 2020 and 2021, the Covid-19 pandemic affected how Ramadan was observed, resulting in an increase in internet transactions — a trend that is expected to continue in 2022.
Digital Marketing Tips for this Ramadan 2022
Plan ahead for Ramadan
Planning is the key to a good Ramadan. The necessity of marketing successfully during the Holy Month is undefinable, whether it’s to get the best prices or to identify all the important products they require. Brands should think about promoting their products and services before they launch. It’s also crucial to think about providing exceptional and infrequent gifting opportunities, as we’ll go over in depth below.
Boost the use of social media
It’s critical to adapt your social media marketing techniques for Ramadan. It’s no secret that during Holy Month, social media plays a significant role in people’s lives.
Facebook is a famous social media platform for sharing content and advertising videos. According to Facebook, searches and planning for significant purchases like cosmetics, automobiles, and jewelry are on the rise, making this an excellent time to create online ads to engage and reach your customers.
During Ramadan, consumers turn to Instagram for inspiration, where they debate themes like clothes, iftar places, and cuisine ideas. Consumers will be looking for expensive gifts for Eid, and luxury businesses will shine most during Ramadan’s last days.
Prepare your company for a successful Ramadan on social media by tailoring and localizing your messages across all platforms, as well as providing eye-catching content and assets tailored to the month. For businesses to flourish online.
Finally, search engine advertising and sponsored adverts can help your company reach a wider audience.
Make Ramadan-themed material
Ramadan has its own set of social media norms and themes. During Ramadan, it’s crucial to come up with at least one topic that may be linked to your business and work with it. Brands can boost their brand equity by focusing on one of the themes, whether it’s charity, family, spirituality, or hospitality. Also, be genuine in your content, message, and the relevance of your company to your target market.
Create a Ramadan content calendar and begin developing a social media content strategy based on your chosen subject. Choose a topic that is both relevant to your brand and appropriate for Ramadan, and then build your content around it. Try to include your theme in all of your social media posts, and utilize it to engage and connect with your customers. Schedule your social media postings across platforms ahead of time to implement your content strategy.
It’s also worth noting that around this time, most brands adopt a more conversational tone. During the month, people enjoy engaging with brands and receiving individualized communications from them.
Encourage Ramadan Promos
Ramadan sales, discounts, promotions, and discounts are appealing to certain businesses in particular. Coming up with offers is only half the battle; in order to get results, your clients must be aware of your offers; the question is how. Discounts, promo codes, and rebates are all examples of promotions.
Make promotional content as imaginative as possible to entice customers, which you can then post on your website or e-store as well as your social media networks. If you’re organizing any special Ramadan promotions, make sure to publicize and promote them on social media to reach a wider audience.
Ramadan is the time of year when individuals are most inclined to give gifts, ranging from home décor and jewelry to food and apparel, and the easiest way to do so is to offer specific gift promotions to your clients.
This explains the pattern of pre-Ramadan buying activities that intensify in the weeks following, with sales typically peaking in the third week as the month draws to a close.
This emphasizes the importance for small business owners to take into account the shift in consumer behaviors during this period and personalize their offers to consumers in order to deliver superior value, become part of the consumer narrative, and meet their demands.
Businesses have a fantastic opportunity to engage with their customers during Ramadan. All of these suggestions emphasize the necessity of having a well-thought-out Ramadan strategy for 2022. During the Holy Month, Golden Click Digital Marketing Agency provides vital online tools and information that help businesses thrive and grow. For individuals, we help optimize and enhance content for Ramadan and afterward. We create promotional content which boosts the market value and capitalization in a very productive way. Small to medium business owners can look to Golden Click Marketing Agency in the United Arab Emirates to help them capitalize on the appropriate moment to inspire consumers with their products or services, thanks to a surge in spending and web usage to seek gift ideas for others and themselves.
Actually, it’s not just about Ramadan, being a business owner you can apply these tips and tricks to all the events and target the market seeking the product and services.
To sum up the whole scenario, people tend to buy more before and after Ramadan so make sure you place your product at the right time to seek the maximum benefits. Just make sure to present your product to the customer in their particular language.
Is your brand ready for Ramadan 2022 now that we’ve published some Ramadan-related suggestions for entrepreneurs and small businesses on how to build up their company for success during the Holy Month?
Happy Ramadan Mubarak