04 November Digital Marketing

Top 10 Reasons Why Your Business Needs a Website in 2023

Your Customers Expect It

You should have a website so that your tech-savvy customers can find more information about your business. Websites can help you generate business, Overall brand value, enhance goodwill in front of customers and your target audience, and deliver strong marketing messages. Imagine your website providing your marketing message around the clock, 365 days a year! Professional websites, apart from e-commerce sites, focus on information and solving visitors’ problems.

Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof

 5.6 billion searches on Google per day and 63,000 searches per second

 there might be someone online right now looking for your exact service

If you don’t have a website, guess who will get the business? Definitely, not you! But that competitor next door, who has a great-looking search-optimized website

Offers Social evidence

purchaser behavior is pushed mainly via what others have to say about your enterprise. Whether your emblem is rated 5-big name on overview sites like Four-square or Yelp, humans count to peer at your internet site to get more facts about the brand. In view that searching for what you offer is already looking for you online, consisting of consumer testimonials for your website online is an exquisite way to affect capability customers and provide social evidence.

Manage the Narrative

Even though it’s far tougher to manipulate what people say about you, you could impact your emblem perception by writing your tale on the website. A website is miles more green than print commercials or snail mail brochures regarding supporting manufacturers spreading their message, imaginative and prescient, and task. In line with SEO Tribunal, there are five. Six billion searches on Google in line with day and sixty-three,000 investigations according to 2nd on any given day. Believe, with that form of seeking extent, there is probably someone online proper now looking for the equal carrier.

If you don’t have a website, wager who gets the enterprise? Definitely, not you! But that competitor around the corner has a high-quality-looking seek-optimized website.

Maximize ROI

Growing a website on sites like WordPress.com doesn’t value a variety of cash within the virtual transformation era however provides a greater bang on your buck. A search-engine-optimized website lets you be in front of heaps of more capacity clients without spending a lot. It will allow you to attain a broader target audience for promoting your products or services. The content material on the website additionally affects buying choices and business transactions, no matter which enterprise you’re in.

The website adds To the organization’s Credibility.

If you need to reveal the sector in which you take your enterprise seriously, then it’s time to put money into an expert website. While more significant than 50% of smartphone users discover a brand, product even as looking on their smartphones, in an age. Not having a website can harm your Credibility. in step a take a look at, 75% of online users agreed to choose an organization’s Credibility based on its website’s layout. In the long run, human beings are likely to interact with an enterprise they can accept as accurate with, and the internet site is the stepping stone closer to constructing that relationship.

Websites attract new customers to your business and make you more money. Your website does the sales job 24 hours a day, seven days a week, and 365 days a year.

Ask for constructive feedback.

Using your website, you can answer all the basic questions about your business and brand that potential customers might have. B2B marketing agencies significantly benefit from this. When people visit your website, they want to know what you do, what you offer, where you are, and how they can get in touch with you. Depending on how satisfied they are with all that, they decide if they want to pursue it. Don’t forget, though, that today’s consumers expect immediate gratification when they receive such information.

Face off against other industry giants

What if I told you that having a website gives you a fair shot at competing with the giants of your industry? Having an optimized website can help it rank higher and be at the right place at the right time. You can increase your website traffic by bidding for the right keywords to influence your customers’ journey, which begins with research, recommendations, and reviews. One of the many ways to take on your industry’s Goliaths is to get a prominent position on the search results page. Therefore, if you don’t dominate the Internet, you give your customers a reason to buy from the competition.

 The decline of social media reach

Think again if you think having a social media page will bring you, new customers. Every other business has a Facebook page, but that’s not enough. There were 50 million fewer hours spent on Facebook in 2018 than the previous year, according to Facebook. To avoid the limitations of social media networks, many companies are now building their websites. Social media networks can indeed increase business, but relying solely on them can be a huge mistake that will cost you in the future.

Increase your working hours

When you own a website, it means that your site is accessible to users any time of the day. Even when someone is visiting your site mid-night or early morning, your content is always there to interact with them. Being always accessible means that your business reach will go skyrocket and increase sales hugely. It is significant for eCommerce sites. It is an excellent step towards customer service and building relationships, especially if you have Ai bots enabled on your site to help solve fundamental daily problems of your business entities.

Tips to get started:

Choose a domain name and register it

Your domain name is what represents your brand, think of the main key words to be used. It should be similar to your brand’s name. If the main keywords were taken, try to add some useful keywords that will make it easy for your customers to find your website on search engines. The domain name will also be used for your employees’ email address.

Choose the right domain name extensions, whether its .com, .ae, .org, etc. The best domain name extension remains .com to date because it is the easiest to the audience, but it’s often taken. So, you must choose an alternative closest to your brand.  

For example, if your company is in UAE, your best alternative would be .ae, and if that is also taken, you can go with .org or .net. Remember that the shorter the domain name, the better it is. Try to keep it as short as possible. 

You might find all the short ones taken too, then you try and choose a remarkable name. Here is another example, suppose your brand name is Apple, but you are selling actual apples. Of course, everything related to the word apple will be taken by the tech giant “Apple. “

 So what you might do is name your name “Applefruit.com.” That way, people searching for apples, the fruit, will find your website once they type on search engines “Apple fruit.” The truth is, even Applefruit.com is taken, so in case your company is based in the UAE, you can change it to http://applefruit.ae. And there you go, a website for you to sell your Apples. Exceptional.

It is highly recommended that you avoid numbers and symbols because it will be hard for your audience to search for your brand. 

Find a web hosting company or a web developer

Here you will need to search for the best yet affordable company to assist you with the creation of your website and getting your domain name on the internet. Remember that you need professionals to help you. An unprofessional website will cause your customers to lose interest.

Hint: goldenclick.ae is your perfect option. 

Content. Content. Content

Plan the content of your website, understand what your leads and customers want to see. Information about your company, the team, your best product or service, etc. This way, your website will perform as your sales team but instead it is available 24/7, 7 days per week, and through out the year. It will be there all time long. You must know how to deliver the right message to viewers of your website.

Create content that will make your audience copy it or refer it to their colleagues and friends. Word of mouth marketing continues to be the most effective form of marketing so far. Know what your audience is looking for and meet those requirements. Never give them false information; that is the worst thing you can do to your audience and brand. Always make sure that the information on your website is accurate. 

Build your website

You need to select the perfect website builder for your brand. It must fit your budget while also meeting your expectations. Invest in your website because your website will be there forever. When you are ready to build your website, that is when GoDaddy.com’s turn comes.

When you are ready to build your website, that is when GoDaddy.com’s turn comes. GoDaddy is the world’s most famous domain registrar and web hosting company. It has all the tools needed in order to websites and adding your content to it.

Building a website is not expensive; you just have to find the right place to put your money in. Make sure you pick trustworthy freelancers or preferably a company to build your website. There are a lot of scammers in the field who will take your money and give it to someone else who charges much lower than what the first person offered. And what is even worse is that in the end, it will not meet your expectations because you were expecting something good in return for your investment.

CMS platform

Your website should allow you to easily publish new content, add new users, and update it. I would like all that to be able to be done without having to re-code everything every time or work with a developer. An open-source CMS platform like WordPress can be used to build and modify your website.

Keep yourself up to date with trending topics. Fulfill your audience’s needs by updating them on the most recent news. Whether it is about your field or whatever they find interesting.

For example, have you read our blog on squid games? It is not related to our field, but it is interesting to our audience. We will let you guess how much traffic we got out of that blog. Hint: It is a huge number. 

Always keep your website updated 

Update your website consistently, and try to have fresh resources for your customers whenever there is. If something goes viral on the internet, use it. Make the most out of technology. Add new features to your website if available, and make it convenient for everyone. Make sure the contacts on your website are valid and connect to the right person. If you relocated, then you must immediately change the location on your website.

Essential Features for your website:

  • A description of your business
  • Action buttons 
  • Contact information

These must be the first things available on your website. Because they influence customers’ decisions and make it easier for them to reach you. 

You need an “About Us” page on your website because that is where your audience will learn about your brand. It is the most crucial page for any website. A study conducted in 2015 revealed that more than 50 percent of internet users visit the company’s about page the second they enter their website.

They even check it before your Services page. Your About page should include valuable information, not just a brief bio about your company. Customers want to know more about you as the business owner, what you value, and your goals. This gives them hints whether you are aiming to succeed or just a business owner without a vision. Therefore, mention your vision, mission, or work your company has done that you are proud of. It is essential to add your brand personality to your website.

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