05 September
Digital Marketing
What is Digital Marketing?
- admin
- digital marketing, marketing, Seo, website development
- 12 Comments
Are you interested in learning more about digital marketing?
Well, before we begin digging into advanced tactics, let’s first explain what digital marketing is. That way, we’ll be on the same page before we start diving into step-by-step procedures.
Do you want to learn what digital marketing is?
Well, let’s start by defining what digital marketing is. Then we can dive into step-by-step strategies to help your business grow.
What is Digital Marketing?
Digital marketing sells products and services through social media, SEO, email, and mobile apps. Digital marketing is any form of marketing that involves electronic devices, it is also known as E-marketing.
Why Digital Marketing Matters
For example, a digital marketing strategy helps in many ways:
- A process gives you direction
Many companies without a digital marketing strategy lack clear strategic goals. It makes it difficult to allocate enough resources to each marketing activity and even more challenging to use analytics to measure whether you are achieving your goals.
- It allows you to understand your market share better.
It does not matter if you have a degree in digital marketing. Without a clear strategy, you could easily underestimate the demand for your digital services. It’s also likely that you do not fully understand the online market dynamics, including customer behavior, competitors, and customer profiles.
- It will help you develop a compelling value proposition.
The online marketplace is highly competitive. To be successful, you need to stand out and stand out from the crowd. Only a healthy thought out digital marketing strategy can help you do that.
- You will understand your customers better.
To understand your digital customers, you need more than analytics. You need to use other forms of website feedback tools to identify and address your weaknesses.
- Avoid duplicating efforts that waste time and resources.
Sometimes, different parts of a marketing department buy various tools or hire multiple agencies to perform similar marketing tasks. With an effective digital marketing strategy, you can avoid this costly duplication.
- Avoid the risks that come with fragmentation.
Marketing done in silos, with the digital marketer sitting in the IT department, is a disaster waiting to happen. Digital marketing is most productive when integrated with traditional media and response channels.
Do you want to learn what digital marketing is?
Well, let’s start by defining what digital marketing is. Then we can dive into step-by-step strategies.
What is Digital Marketing?
Digital marketing sells products and services through social media, SEO, email, and mobile apps. Digital marketing is any form of marketing that involves electronic devices.
Why Digital Marketing Matters
For example, a digital marketing strategy helps in many ways:
- A process gives you direction
Many companies without a digital marketing strategy lack clear strategic goals. It makes it difficult to allocate enough resources to each marketing activity and even more challenging to use analytics to measure whether you are achieving your goals.
- It allows you to understand your market share better.
It does not matter if you have a degree in digital marketing. Without a clear strategy, you could easily underestimate the demand for your digital services. It’s also likely that you do not fully understand the online market dynamics, including customer behavior, competitors, and customer profiles.
- It will help you develop a compelling value proposition.
The online marketplace is highly competitive. To be successful, you need to stand out and stand out from the crowd. Only a healthy thought out digital marketing strategy can help you do that.
- You will understand your customers better.
To understand your digital customers, you need more than analytics. You need to use other forms of website feedback tools to identify and address your weaknesses.
- Avoid duplicating efforts that waste time and resources.
Sometimes, different parts of a marketing department buy various tools or hire multiple agencies to perform similar marketing tasks. With an effective digital marketing strategy, you can avoid this costly duplication.
- Avoid the risks that come with fragmentation.
Marketing done in silos, with the digital marketer sitting in the IT department, is a disaster waiting to happen. Digital marketing is most productive when integrated with traditional media and response channels.
Online Digital Marketing Summary
The essential pillars of digital marketing are online marketing and offline marketing. However, I am only mentioning the different areas of online marketing here for the sake of completeness.
The seven major categories of online marketing are:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Media Production
Graphic Design
Social media Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing
Online Digital Marketing Summary
The essential pillars of digital marketing are online marketing and offline marketing. However, I am only mentioning the different areas of online marketing here for the sake of completeness.
The seven major categories of online marketing are
Search Engine Optimization (SEO)
SEO, which stands for Search Engine Optimization, in simple ways, it’s the process of making your website more visible to the users of the internet, whether you are selling products or services your business will need its way to grab the attention of the person searching for the products you sell or the services you provide, as if I am searching for something I will need to find what I am looking for without putting too much effort in jumping around the web to find it, SEO helps your website to rank higher than other websites so you can reach your customers.
Search Engine Marketing (SEM)
Like the SEO (Search Engine Optimization) SEM is a tool that is wider than SEO, it focuses on driving traffic to your website and pages from both paid search and free-organic traffic, when it comes to SEM, it takes a budget to push your site and its pages to rank on the top of the search results as long as you have the budget to keep it on the top.
Content Marketing:
This is the most common yet most useful method in marketing, it is the main tool to drive brand awareness around, using contents like videos and images in a form of post or articles and blogs on websites and others like, podcasts, E-books, and even webinars, it is a process in turning the product you are selling or the service you are offering into something unique that customer haven’t seen before.
So, its using visuals to promote through social media, websites, email and other media platforms using a paid technique and strategy.
Media Production
The process of creating videos and audio visuals products to be used on films or anytime of video process, the person behind Media Production might be responsible for making animations, audio narrations or arranging and editing videos, the whole concept rides around Radio, TV, Newscast, sound tracks and such to grab the attention of the customer using eyes and ears.
Graphic Design:
When Content Marketing is being promoted all over the social media, there is always a person behind the content that is being promoted, the graphic designer is basically the artist and craftsperson behind the professional media that is seen all over the internet.
Graphic Designers use tools available on Mac and Windows to create vector art, typography, unique designs and graphics to be optimized and utilized to the customer’s experience.
Social Media Marketing (SMM)
Personally, this is my favorite part of the marketing department, because it uses the social media platforms to market the the products and/or services, social media platforms like Instagram, Facebook, LinkedIn, Twitter, Youtube, Pinterest and Snapchat, making these platforms the major approach for your business to access the in-depth market of your customers.
Pay-per-click advertising (PPC):
This is a term used in the digital marketing to indicate that your business pays per click, which means that the company pays every time a customer or a client clicks on the link that is being advertised.
It allows the businesses to bid for the ad running on the internet and on search engines.
Affiliate marketing
It’s the process of encouraging the prospects to purchase the offer with a commission in return, You and I usually encounter Free E-books that come with some purchases or when we see an influencer promotes a piece of product, that influencer is not doing it for free, nor doing for money, when you purchase the product that the influencer is promoting, the influencer gets a discount on their next purchase and so on.
So its like earning a commission every time you sell a company’s product or service.
Email marketing
Yes, Email marketing is still alive! In fact, email marketing is a major player in marketing, people are still using emails for many reasons, communication, verification, newsletters you name it, even with the emergence of digital marketing and social media, email capturing and marketing is yet still the dominant method.
It is basically sending a broadcast email (BCC) to your clients or customers advertising and promoting yourself or your product. It’s effective and definitely plays a huge part in driving sales.
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