Why do you need a Logo?
An organization is an image of what it does, with a logo with the right colors and proper representation. The correct shape builds a powerful picture of the business or organization. It’s having a brand, a trademark, a figure to the name that everyone would recognize once they look at that Logo.
Logos are mainly designed using computer-based software like Adobe Illustrator and Photoshop or Tablet-based applications like Procreate. Still, the creative mind behind creating that Logo comes from the mission and the vision that the Logo will be based on.
So, what exactly is a logo? And how do you create one? You will explore all that in this blog, including examples and ways to get you started creating a logo and making it a brand.
Your organization needs a logo
First, let us tell you, your organization needs a logo. You can’t run around without an identity. Let’s say that it’s your face more than an identity, so having a logo is like having a permanent shape for your company. It’s essential to put 100% of your effort into the Logo before starting your business because it’s the foundation of your brand. Going wrong with the Logo will haunt you as a company forever. People might mix it with other companies or find it very complicated to recognize, which you must avoid while making a logo.
When the company owns a logo, it’s a road to success. A suitable Logo can help the organization to generate ideas and have a successful brainstorming session within the organization. Most importantly, it unlocks the feature of planning because a logo is not just a symbol. It’s also a way to see how you will know this Logo on future products you might want to release.
Usually, organizations that are very modern, like the Cloud Kitchen restaurants, use straightforward and unique logos which can be used on their packaging and banners. For Example, Uber eats Logo is just a square and two words inside “Uber Eats” instead of a complex design to showcase their brand, they took the simple approach by providing the audience a logo that spells out their name.
If you noticed, many restaurants would use the color Red in their Logo, KFC, McDonald’s, Pizza Hut, and many more. These organizations use the red color as their Logo and can be used on employees’ t-shirts. It’s not a printing reason, but the red color has proven scientifically to make the person looking at it hungrily. That’s why they use it as if they are telling the audience, “We know you feel hungry, come eat!”
What exactly is Logo?
So, let’s start with explaining the term “Logo“, what a logo is?
In basic terms, a logo is the brand symbol representing the main idea of a company or a public figure and giving it an identity.
Every organization has a logo that has become an iconic symbol, taking McDonald’s, Netflix, Nike, and many more.
And some organizations go a bit complicated with their design, like Starbucks. Still, Starbucks is mainly an idea of a coffee shop named after a mythological creature, Siren the Starbucks, and they made her the star of Starbucks!
A logo builds recognition amongst every brand that will ever exist, making McDonald’s as an example mentioned above while walking in the street or a mall. You don’t stop reading the word “McDonalds” or stare at the Logo to know McDonald’s. You only notice it from the side of your eye and then go in, that it, this is the power of the Logo.
Gaming has used many logo designs; Logo in gaming is a big thing now. Since we see a lot of gaming tournaments being held around the world, teams come up with names and logos to be printed on their shirts, hats, or even a team’s flag, like FazeClan, for Example, they have been around for a decade now doing just GAMING!
It’s the colors and shape that attract the eyes. Logo colors can be anything considering the meaning of the color itself.
Imagine surfing the Netflix library without movie posters to make it more transparent. It will be messy, undefined, and very complicated to use, use this idea on the brand, and this is precisely how a logo will assist your organization or brand,
It will bring the audiences together, deliver the right message, and assist in selling the product.
Process of creating a logo
You don’t have to be a pro(expert) to create a logo. Still, you have to keep some rules in consideration. It’s not because logo design has restrictions and limitations. No, you can do whatever you like. Still, there are success rules set after long studies and experiments.
- Your Logo should depict how your future organization would be, not limited to just one product (Nike doesn’t have sneakers on their Logo).
- It doesn’t have to be a word.
- Make it simple that anyone will be able to draw it.
Steps into making your first Logo
Before starting with designing your next Logo, make sure you ask the following questions that will help you understand further:
Ask yourself these questions, or provide the answers to the designer.
- What are your company’s objectives?
- What do you hope when it comes to your logo?
- Where will your company’s information be published?
- What are the keywords that best characterize your company?
Step 1:
To start, we are going through some logo or design galleries like Pinterest.com and searching for Logos to be inspired.
Then make sure you understand the four types of logos:
- Lettermark (e.g., EA, UFC, BBC)
- Wordmark (e.g., Google, Yahoo, Sony)
- Brandmark (e.g., Apple, Snapchat, Nike)
- Combination Mark (e.g., Amazon, MasterCard)
Step 2:
Grab a pen and paper and start scratching ideas, take this as a rule, scratch ten ideas in 30 seconds, set a timer to 30 seconds, and draw ten pictures in those 30 seconds, then go through all of them which ones call you more, ask yourself why I am interested in this one more than the rest?
Now you have ten sketches, keep them that way; don’t force more ideas; otherwise, you will start repeating the same drawing.
It’s time to mix and match, but before that, choose the simplest one yet the unique one, then get ones that can fit when merging with another logo.
Step 3:
Import your sketch to your computer or iPad and trace it on Adobe Illustrator to get a digital version of your Logo where you can use it on your website or social media profiles with some edits.
You can design your Logo using these free logo maker websites:
- Logo Generator Free https://looka.com/
- FreeLogoDesign https://www.freelogodesign.org/
- LogoMaker https://www.logomaker.com/
- GraphicSprings https://www.graphicsprings.com/start-your-logo
Another option is to hire an experienced graphic designer in logo designing and branding who can create a design the way you want it to be, providing them the right company brief as mentioned above:
- FreeLancer https://www.Freelancer.com
- Fiverr https://www.Fiverr.com
- Or let Golden Click take care of it from the beginning to the end: https://www.goldenclick.ae (We have a team of experts to guide you from the start till the end)
Why is the Logo important for your business?
Considering many factors, your organization will always need an identity that will play a massive role in delivering the company’s icon to the audience’s mind.
Having a logo is a must part of starting a company. It’s the story of success because it grabs the attention, plays a role in first impressions, the pillars of your brand identity, differentiate you from your competitors.
Grabbing Attention:
As a business owner, you have to know that you only have 2 seconds to convince a potential lead or customer into buying your product or service. Your Logo will automatically do this on your behalf, so basically, your brand convinces the customer using the 2 seconds rule, and then it leaves the rest on you to do the selling.
The First Impression:
The Logo will be the first thing that a consumer will look at. What if it was terrible? You are already lost at this point. There is not much to do to save yourself, so start with giving the best impression you can get as a first impression. The easiest way to do so is by putting all the effort you have into creating the Logo, now put yourself as one of the consumers. You see that AMAZING Logo. Do you get a good impression or what?
Then, the first impression is how you immediately claim ownership of the product you will sell; no one will sell the same product with a different logo. You owned the product, and this is how strong a logo is.
Pillars to your brand identity:
Fonts, tones, shapes, and colors are the fundamentals of a logo, and they are determined when you are telling a story to the public. These fundamentals or elements are translated to branding that can be used as a logo, banner, business cards, websites, landing pages, social media, uniforms, and I can keep on going on and on.
Memorable and different:
Years down the line, let’s say five years when your brand has already created its position in the market, the Logo will be the major player in the memory because a good logo is the company’s look. It helps people remember your brand in ways that the company name alone might not. And, let’s face it, many of your audience might forget your company’s name (it’s true), but in the long term, your logo will be your identity.
How a thoughtful logo has a profound impact on your brand value?
Logo design is fundamental, and you definitely will demand it. Especially if you want consumers to give you money and spread awareness about you to the entire world. When you invest in your branding, you enable your small business the resources it needs to succeed.
A logo is generally intended to provide a glance into the nature of a brand. As a result, a logo serves as a visual indicator of a firm’s brand/company, which means that even seeing the company’s symbol can trigger an emotional response in any person. The main objective of a creative brand logo is to do this.
That is how a logo aids in developing your firm’s credentials. Expecting immediate effects from a logo would be so unrealistic. Even a multinational corporation’s Logo required several years to gain acknowledgment. It takes years for a logo to gain an iconic reputation because it takes a logo several years to create a strong bond with its intended audience. People spend time getting to know the brand.
After all, the Logo should always represent your business or message. It’s a waste of a logo when it’s very fancy but delivers nothing.
Keep it meaningful, and this is where it breaks out into a considerable reputation.
The Logo will be the main rail of your train, building reputation and growing the number of your audience happen through the company’s image first, the significant effects that impact a business are:
- Reputation
By keeping your Logo original and creative.
- Sales
Making your customers and clients interested in the product can sell itself even more, when the Logo gets its fine reputation.
- Ideas
It opens up more ideas to brainstorm around for a better future
- Future
And at last, it will be the reason why you bring a new future to your customers.
So, Logo is significant for your business to assist its growth. 10 of the most iconic logos has proven to the world how vital the Logo is;
Read it here: https://www.readyartwork.com/10-most-iconic-logos-all-time/
Finally, every organization’s main event is their Logo, used on their products and representing their message. It’s the future that the organization will look up to.
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